The TikTok Growth Playbook
GMV is not profit. Read this first.
24 PAGES·PDF·INSTANT DOWNLOAD
§01 — INSIDE
TikTok stopped being a discovery platform and became a commerce platform. This 2026 Edition playbook is the operator's guide to running organic, affiliate, and paid together without losing money on every sale: how the algorithm actually distributes content, the real mechanics and math of TikTok Shop, creator partnerships built to scale, Spark Ads and GMV Max, and a measurement chapter that treats GMV as a starting point rather than the answer. Written for DTC and lifestyle brands.
§02 — CONTENTS
- 01Pick Your Model: Organic, Affiliate, or Paid
- 02How The Algorithm Actually Works
- 03Content That Converts
- 04TikTok Shop & The Affiliate Engine
- 05Creator Partnerships Without the Chaos
- 06Paid Amplification: Spark Ads & GMV Max
- 07Measuring What Actually Matters
- 08The 90-Day Rollout Plan
- 09Common Mistakes & Quick Reference
§03 — WHO WROTE IT
Hotseat is a strategy-led digital agency across Cape Town, London and Amsterdam. The team has run campaigns for Under Armour, ASICS, Knight Frank, Hey Dude and more — the guides package the systems they use every day.
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