The AI Search (GEO) Playbook
Be in the answer, not just on the page.
The answer replaced the link. Google's AI Overviews trigger on roughly 48% of tracked queries, and visitors from ChatGPT convert around 15.9%. This 2026 Edition playbook is the discipline of Generative Engine Optimisation: which engines matter for your buyers, the technical foundation of crawler access and schema, content structured to be cited, the platform-specific moves for ChatGPT, Perplexity, and AI Overviews, the off-page mentions that carry outsized weight, and the measurement framework built for a world where clicks are no longer the point.
- 01Pick Your Battleground: Which Engines Matter
- 02The Technical Foundation: Access and Schema
- 03Content That Gets Cited
- 04Winning Each Engine
- 05The Off-Page Game: Mentions and Communities
- 06Format for the Machines: Lists, FAQs, Comparisons
- 07Measuring AI Visibility: Beyond Rankings and Clicks
- 08The 90-Day Rollout Plan
- 09Common Mistakes & Quick Reference
Hotseat is a strategy-led digital agency across Cape Town, London and Amsterdam. The team has run campaigns for Under Armour, ASICS, Knight Frank, Hey Dude and more — the guides package the systems they use every day.
