Ads that pay you back — not just the platform.
Paid Media playbooks by Hotseat — downloadable PDF guides.
Feed the algorithm, keep the guardrails, judge on profit — not platform ROAS.
See the 2 guides →WHO THIS IS FOR
01Startups scaling past first traction on Meta or Google
02Sole business owners and entrepreneurs running their own ads
03DTC and lead-gen teams tired of a ROAS that never reaches the bank
§01 — THE GUIDES
2 playbooks.
WRITTEN BY OPERATORS
"These aren't repackaged Twitter threads. Hotseat has run the campaigns behind Score Energy, ASICS, Fibertime and Unitrans — the guides are the systems they use."
§02 — FAQ
- Format?
- PDF, downloadable instantly after purchase.
- How is this different from a free blog post?
- Depth. Every guide is 24–68 pages, opinionated, with worked examples and templates you can copy.
- Refunds?
- Guides are delivered instantly as downloadable PDFs, so purchases are final on download. We'll refund within 14 days for duplicate charges, non-delivery, corrupt files, or material mis-description — see our full Refund Policy.
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