01
Context
Unitrans needed to strengthen its digital presence, grow credibility in a competitive B2B environment, and generate qualified leads through owned platforms — particularly LinkedIn.
FILE №03UNITRANS · AFRICACASE STUDY · LOGISTICS
← INDEX▸ B2B LEADS · BRAND GROWTH
Unitrans
Africa.
B2B leads. Brand built on LinkedIn.
▸ AT A GLANCE — 12 MONTHS
2,157%
LinkedIn followers
1.27M
LinkedIn page views
12mo
Always-on cadence
Top
Logistics brand · LI SA
▸ Source: Internal · LinkedIn analytics, Jan–Dec
§03 — THE WORK
FOUR BRIEFS02
Approach
We rebuilt the digital foundation and introduced an always-on editorial and content engine designed to position Unitrans as a thought leader across its business verticals.
03
Execution
Website rebuild for lead-gen, a weekly editorial cadence, LinkedIn as the primary distribution channel, and internal team members positioned as credible voices.
04
Impact
A sustained increase in visibility, engagement and inbound interest — positioning Unitrans as one of the leading logistics brands on LinkedIn in South Africa.
§04 — DELIVERABLES
- D-01Website rebuild — lead-gen architecture✓
- D-02Weekly editorial + content production✓
- D-03LinkedIn-first distribution strategy✓
- D-04Internal voices programme✓
- D-05Always-on cadence — 12 months✓
▸ FILED UNDER
B2BLogisticsLinkedInEditorialLead-genAlways-on
§05 — TAKEAWAY
A B2B brand built where its buyers actually scroll.