01
Context
Fitch & Leedes set out to reinforce its role as a premium mixer brand — moving beyond product features to emotional and experiential relevance.
FILE №04FITCH & LEEDESCASE STUDY · BEVERAGE
← INDEX▸ BRAND CAMPAIGN · PREMIUM MIXERS
Fitch
& Leedes.
Add Fitch & Leedes. Elevate the moment.
▸ THE IDEA
Add Fitch & Leedes. Elevate the moment.
- Promise
- Transforms the occasion
- Tone
- Elevated · everyday
- Built for
- Feed & story
§03 — THE CAMPAIGN · IN MOTION
VERTICAL · 9:16CLIP 01
CLIP 02
CLIP 03
§04 — THE WORK
FOUR BRIEFS02
Approach
A creative campaign built on a simple, repeatable idea: that adding Fitch & Leedes transforms the moment. Visual storytelling and consistency across platforms.
03
Execution
Multi-platform rollout across social and digital — short-form video, hero edits and supporting content built to work both organically and in paid environments.
04
Impact
Strengthened brand association with elevated occasions and delivered strong engagement across social platforms.
§05 — DELIVERABLES
- D-01Hero edits — anchor films✓
- D-02Vertical clip set — feed + story✓
- D-03Supporting cut-downs✓
- D-04Organic + paid rollout plan✓
▸ FILED UNDER
BeveragePremiumSocialShort-formLifestyleBrand
▸ NOTE
Built vertical-native so the same idea ladders from organic feed placements through to paid story slots without re-cutting.
§06 — TAKEAWAY
A simple, repeatable idea — add Fitch & Leedes — turned into a campaign that lives natively across every feed.