01
Context
SOLAL wanted deeper understanding around health, stress and wellbeing — positioning its products within a credible, informative narrative rather than traditional advertising.
FILE №05SOLAL · IN CONVERSATIONCASE STUDY · WELLNESS
← INDEX▸ LONG-FORM CONTENT SERIES
SOLAL.
In conversation.
Health, stress & wellbeing — told by people you trust.
▸ AT A GLANCE
500K+
Episode views · YT
1M+
Social views
Multi
Episode series
A-O
Always-on rollout
▸ Source: YouTube + social analytics
§03 — THE WORK
FOUR BRIEFS02
Approach
A long-form content series designed to spark conversation, provide value and build trust. Education-led storytelling, supported by recognisable voices to drive relevance and reach.
03
Execution
A multi-episode video series distributed via YouTube and social, supported by cut-down content and an always-on rollout to extend reach across channels.
04
Impact
500,000+ views across episodes and 1M+ across social content — strengthening brand credibility and sustained audience engagement.
§04 — THE VOICES
01 / 06
Janez
▸ EP. GUEST
▸ CONTACT SHEET
▸ 6 guests · selected episodes
§05 — TAKEAWAY
Not an ad — a conversation worth watching.