01
Context
ASICS required real-time content coverage for a major endurance event, where speed, accuracy and brand consistency were critical while the race unfolded live.
FILE №03ASICS · MOZART 100LIVE EVENT · AT
← INDEX▸ LIVE EVENT CONTENT · UTMB WORLD SERIES
Mozart
100.
Filed from the field — while the race was still being run. Salzburg. Live.
Photographer: Jono Ferreira / Hotseat Agency
▸ FINISH SEQUENCE · LIVE CUT
▸ Matthieu · finish-line sequence · cut on location
§03 — THE WORK
FOUR BRIEFS02
Approach
We designed a live content model capable of capturing, editing and publishing in near real time — so audiences could follow the event as it happened without compromising quality or brand standards.
03
Execution
On location in Austria, we produced and distributed behind-the-scenes and race-day content while the event was in progress, following multiple athletes across the course and surrounding environments.
04
Impact
The live rollout delivered timely, high-quality content that extended the event's reach and showcased ASICS' presence in the endurance space beyond the race itself.
§04 — CONTACT SHEET / RACE DAY
START · COURSE · FINISH
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
Photographer: Jono Ferreira / Hotseat Agency
§05 — DELIVERABLES
- D-01Live race-day social cuts✓
- D-02Start-line & finish-line sequences✓
- D-03Athlete portraits & follow stories✓
- D-04Course & environment B-roll✓
- D-05Behind-the-scenes coverage✓
▸ FILED UNDER
LiveEventEnduranceTrail RunningAustriaReal-timeSocial
§06 — TAKEAWAY
Speed, accuracy and brand — all three, while the race was still being run. No second takes.
A live content model built for endurance: capture, edit and publish in near real time, so the audience follows the race with the field — not after the dust has settled.