01
Context
SCORE set out to expand beyond digital and launch its first full above-the-line campaign — while still driving strong performance across social and online.
FILE №01SCORE · ENERGYCASE STUDY · BEVERAGE
← INDEX▸ INTEGRATED BRAND CAMPAIGN · 2024
Score
Energy.
Above the line. Across the feed. All at once.
▸ AT A GLANCE
1M+
YouTube views
1.5M+
Social views
8mo
Integrated rollout
3CH
TV · YT · Social
▸ Source: Campaign reporting · 2024
§03 — THE CAMPAIGN FILM
HERO · TV + YT
§04 — THE WORK
FOUR BRIEFS02
Approach
An integrated campaign balancing mass reach with platform-specific execution — broadcast storytelling married to digital-first mechanics.
03
Execution
An 8-month rollout across TV, YouTube and social, supported by channel-native formats, competition mechanics and targeted paid media.
04
Impact
Over 1M YouTube views and 1.5M social views — extending reach and visibility across multiple audiences.
§05 — DELIVERABLES
- D-01Hero campaign film — TV cut✓
- D-02YouTube edits + pre-roll variants✓
- D-03Channel-native social content✓
- D-04Competition mechanics✓
- D-05Targeted paid media plan✓
▸ FILED UNDER
ATLBeverageTVYouTubeSocialIntegrated
§06 — TAKEAWAY
A campaign built to live everywhere — from prime time to thumb stop.