01
Context
Château Del Rei wanted to reinforce its brand identity through a campaign that celebrated heritage, personality and cultural flair — creating a distinctive world rather than a conventional product push.
FILE №08CHÂTEAU DEL REI · ORIGINSBRAND WORLD · BEVERAGE
← INDEX▸ ORIGINS CAMPAIGN · BRAND WORLD
Château
Del Rei.
Not a product push — a world to step into.
Images & video: Colours Creative Studio for Hotseat Agency
§02 — HERO FILM · 60 SEC · 16:9
CUTDOWN · MAINImages & video: Colours Creative Studio for Hotseat Agency
§03 — THE WORK
FOUR BRIEFS02
Approach
A narrative-led campaign rooted in character, music and era-inspired aesthetics. The strategy focused on layered storytelling, letting audiences engage with the brand over time rather than in a single moment.
03
Execution
A phased rollout combining character introductions, a hero film, supporting content and interactive competition mechanics across social and digital platforms.
04
Impact
The campaign delivered strong engagement and reinforced Château Del Rei's brand world, creating a memorable and recognisable creative platform.
§04 — CONTACT SHEET / CHARACTERS
CAST · STILLS
Images & video: Colours Creative Studio for Hotseat Agency
Images & video: Colours Creative Studio for Hotseat Agency
§05 — DELIVERABLES
- D-01Hero film · 60s cut✓
- D-02Character introduction series✓
- D-03Supporting social content✓
- D-04Interactive competition mechanic✓
- D-05Phased digital rollout✓
▸ FILED UNDER
BeverageBrand WorldNarrativeMusicEra-InspiredSocialCompetition
§06 — TAKEAWAY
Build a world, not an ad. Characters compound. Products don't.
Anchoring Origins in character, era and music gave Château Del Rei a creative platform with room to grow — every drop a new chapter in the same universe.